Glitchica
Rebranding Release
Client
Glitchica
Project Duration
4 Weeks
Work File
Context of the Project
Glitchica is what is referred to as a "V-Tuber", this is someone that streams themselves on a platform such as Twitch using a virtual model. It's fairly common now that these kinds of content creators will improve the quality of the virtual models they use as time passes and introduce new dimensions to the character that represents them. As such, when Glitchica upgraded her existing setup, she wanted a new channel intro that would showcase all of the new content she had to offer.
Problem to Solve
The only true challenge for this project was ensuring that it really struck the theme of Glitchica's character - A cyberpunk inspired one. This meant code, neon lights, a lot of grit and plenty of HUD style animations. This one was very complex with a lot of layers that needed to work together, so the communication was kept open at all times for references, questions and quality control.
Design Process
This project began with a storyboard of sorts described by Glitchica; she knew what kind of aesthetic she wanted and the general tempo that the video should have, once I had these directions I was able to piece together a sample to show her and things progressed from there, these were the key stages:
Ensuring the animation was consistent throughout and portrayed the theme
Enhancing the character model in an eye catching and exciting way
Optimizing the layout of each scene so that it was clear you were watching Glitchica
Finalizing all of the visual effects to maximize the impact of the video and timing them with the music
Result
This one was super exciting, a lot of teasers were made leading up to the big reveal which was done simultaneously across four platforms at once; in six minutes the video had over 7,000 interactions from followers, subscribers and other streamers:
53% increase in viewership during the stream the video was shown
22% increase in subscribers
Huge amounts of networking with other streamers asking about the video
Through understanding the strength of the existing brand, Glitchica nailed down her theme and pushed for a clean, updated look that felt new but also nostalgic for her audience. Since this project, Glitchica and I have worked together regularly on projects for her streaming career, including making mockups of her merchandise line which launched in December.
