Jay - founder

About

Here's a little more of my story.

Experience

15+ years

Already helped

36 Founders

Based in

Doncaster

What drives me

The Mission

Founders deserve partners that approach design with intention, to create solutions that drive real business impact. Each iteration refines the product with purpose, making it both visually compelling and strategically effective.

Experience

Practice

Emergency Services

Content Creator

As a social media content creator for the emergency services, I developed a strong skill set in fast-paced content production, strategic messaging, and audience engagement. I created campaigns that balanced professionalism with approachability, often translating complex or sensitive information into clear, impactful visuals and posts.

2014 - Present

Valken Designs

Lead Designer

At Valken Designs, I refined my skills in brand development, visual storytelling, and client-focused design. Working with a range of businesses, from startups to established names, I led the creation of tailored graphics, logos, and marketing assets that aligned with each client’s vision and goals.

2020 - 2022

Outsource

Graphic Designer

At Outsource, a graphic design company, I deepened my expertise in delivering high-quality visual content across a wide variety of industries. Working in a fast-paced, client-driven environment, I learned to quickly adapt to different brand styles, project scopes, and creative briefs. My role involved everything from logo and brand asset creation to print layouts and digital marketing visuals.

2017 - 2020

Story Behind

A little bit more about me

I'm Jay — a lifelong creative and visual designer with over 15 years of experience in the graphic design industry. What started as a passion for storytelling at a young age quickly grew into a full-blown creative journey. I began writing short stories, world-building for fun, and eventually found myself immersed in the vibrant, collaborative worlds of Dungeons & Dragons and other tabletop role-playing games. That foundation of imagination and expression became the driving force behind everything I do.

Professionally, I’m a self-taught designer with a deep command of the Adobe Creative Suite and a toolbox of independent programs picked up through years of hands-on work and relentless curiosity. I’ve spent a lot of time diving into brand strategy, visual identity, and marketing psychology — not just through professional work, but through personal research, workshops, and by dissecting what makes certain brands stick. I believe great design is as much about function as it is form, and I aim to strike that balance in everything I create.

Over the years, I’ve had the privilege of working with a wide range of clients — from grassroots organizations and independent startups, to national Emergency Services and Voluntary Action Centers across the country. Whether it’s designing logos, social media promos, full-scale brand identities or promotional videos, I focus on delivering creative work that connects, communicates, and leaves a lasting impression.

But none of this would be possible without my biggest supporters — my incredible fiancée Megan, who’s been by my side through every late-night design sprint and creative breakthrough, and our two dogs, Kinzie the ever-watchful German Shepherd, and Ace, our lovable and stubborn Rottweiler. They’ve all played a huge part in keeping me grounded, focused, and inspired.

When I’m not designing, you’ll probably find me geeking out over a new RPG campaign, grinding in a video game, pushing weights at the gym, or relaxing with some iced coffee and great food. I’m a nerd through and through — and I wouldn’t have it any other way.

Design, for me, isn’t just a job — it’s the way I bring ideas to life, tell stories visually, and help others make their mark on the world.

Jay - founder

About

Here's a little more of my story.

Jay - founder

About

Here's a little more of my story.

Experience

15+ years

Already helped

36 Founders

Based in

Doncaster

What drives me

The Mission

Founders deserve partners that approach design with intention, to create solutions that drive real business impact. Each iteration refines the product with purpose, making it both visually compelling and strategically effective.

Experience

Practice

Emergency Services

Content Creator

As a social media content creator for the emergency services, I developed a strong skill set in fast-paced content production, strategic messaging, and audience engagement. I created campaigns that balanced professionalism with approachability, often translating complex or sensitive information into clear, impactful visuals and posts.

2014 - Present

Valken Designs

Lead Designer

At Valken Designs, I refined my skills in brand development, visual storytelling, and client-focused design. Working with a range of businesses, from startups to established names, I led the creation of tailored graphics, logos, and marketing assets that aligned with each client’s vision and goals.

2020 - 2022

Outsource

Graphic Designer

At Outsource, a graphic design company, I deepened my expertise in delivering high-quality visual content across a wide variety of industries. Working in a fast-paced, client-driven environment, I learned to quickly adapt to different brand styles, project scopes, and creative briefs. My role involved everything from logo and brand asset creation to print layouts and digital marketing visuals.

2017 - 2020

Story Behind

A little bit more about me

I'm Jay — a lifelong creative and visual designer with over 15 years of experience in the graphic design industry. What started as a passion for storytelling at a young age quickly grew into a full-blown creative journey. I began writing short stories, world-building for fun, and eventually found myself immersed in the vibrant, collaborative worlds of Dungeons & Dragons and other tabletop role-playing games. That foundation of imagination and expression became the driving force behind everything I do.

Professionally, I’m a self-taught designer with a deep command of the Adobe Creative Suite and a toolbox of independent programs picked up through years of hands-on work and relentless curiosity. I’ve spent a lot of time diving into brand strategy, visual identity, and marketing psychology — not just through professional work, but through personal research, workshops, and by dissecting what makes certain brands stick. I believe great design is as much about function as it is form, and I aim to strike that balance in everything I create.

Over the years, I’ve had the privilege of working with a wide range of clients — from grassroots organizations and independent startups, to national Emergency Services and Voluntary Action Centers across the country. Whether it’s designing logos, social media promos, full-scale brand identities or promotional videos, I focus on delivering creative work that connects, communicates, and leaves a lasting impression.

But none of this would be possible without my biggest supporters — my incredible fiancée Megan, who’s been by my side through every late-night design sprint and creative breakthrough, and our two dogs, Kinzie the ever-watchful German Shepherd, and Ace, our lovable and stubborn Rottweiler. They’ve all played a huge part in keeping me grounded, focused, and inspired.

When I’m not designing, you’ll probably find me geeking out over a new RPG campaign, grinding in a video game, pushing weights at the gym, or relaxing with some iced coffee and great food. I’m a nerd through and through — and I wouldn’t have it any other way.

Design, for me, isn’t just a job — it’s the way I bring ideas to life, tell stories visually, and help others make their mark on the world.

Jay - founder

About

Here's a little more of my story.

Jay - founder

About

Here's a little more of my story.

Experience

15+ years

Already helped

36 Founders

Based in

Doncaster

What drives me

The Mission

Founders deserve partners that approach design with intention, to create solutions that drive real business impact. Each iteration refines the product with purpose, making it both visually compelling and strategically effective.

Experience

Practice

Emergency Services

Content Creator

As a social media content creator for the emergency services, I developed a strong skill set in fast-paced content production, strategic messaging, and audience engagement. I created campaigns that balanced professionalism with approachability, often translating complex or sensitive information into clear, impactful visuals and posts.

2014 - Present

Valken Designs

Lead Designer

At Valken Designs, I refined my skills in brand development, visual storytelling, and client-focused design. Working with a range of businesses, from startups to established names, I led the creation of tailored graphics, logos, and marketing assets that aligned with each client’s vision and goals.

2020 - 2022

Outsource

Graphic Designer

At Outsource, a graphic design company, I deepened my expertise in delivering high-quality visual content across a wide variety of industries. Working in a fast-paced, client-driven environment, I learned to quickly adapt to different brand styles, project scopes, and creative briefs. My role involved everything from logo and brand asset creation to print layouts and digital marketing visuals.

2017 - 2020

Story Behind

A little bit more about me

I'm Jay — a lifelong creative and visual designer with over 15 years of experience in the graphic design industry. What started as a passion for storytelling at a young age quickly grew into a full-blown creative journey. I began writing short stories, world-building for fun, and eventually found myself immersed in the vibrant, collaborative worlds of Dungeons & Dragons and other tabletop role-playing games. That foundation of imagination and expression became the driving force behind everything I do.

Professionally, I’m a self-taught designer with a deep command of the Adobe Creative Suite and a toolbox of independent programs picked up through years of hands-on work and relentless curiosity. I’ve spent a lot of time diving into brand strategy, visual identity, and marketing psychology — not just through professional work, but through personal research, workshops, and by dissecting what makes certain brands stick. I believe great design is as much about function as it is form, and I aim to strike that balance in everything I create.

Over the years, I’ve had the privilege of working with a wide range of clients — from grassroots organizations and independent startups, to national Emergency Services and Voluntary Action Centers across the country. Whether it’s designing logos, social media promos, full-scale brand identities or promotional videos, I focus on delivering creative work that connects, communicates, and leaves a lasting impression.

But none of this would be possible without my biggest supporters — my incredible fiancée Megan, who’s been by my side through every late-night design sprint and creative breakthrough, and our two dogs, Kinzie the ever-watchful German Shepherd, and Ace, our lovable and stubborn Rottweiler. They’ve all played a huge part in keeping me grounded, focused, and inspired.

When I’m not designing, you’ll probably find me geeking out over a new RPG campaign, grinding in a video game, pushing weights at the gym, or relaxing with some iced coffee and great food. I’m a nerd through and through — and I wouldn’t have it any other way.

Design, for me, isn’t just a job — it’s the way I bring ideas to life, tell stories visually, and help others make their mark on the world.

Jay - founder

About

Here's a little more of my story.

Contact

Level Up Your Business

Describe what you're looking for and within 24 hours I will contact you to book a call and plan the entire strategy together on how we can start bringing your vision to life.

Let's connect!

You can also call or message me if you would prefer on the following phone number:

07883 590919

Contact

Level Up Your Business

Describe what you're looking for and within 24 hours I will contact you to book a call and plan the entire strategy together on how we can start bringing your vision to life.

Let's connect!

You can also call or message me if you would prefer on the following phone number:

07883 590919

Contact

Level Up Your Business

Describe what you're looking for and within 24 hours I will contact you to book a call and plan the entire strategy together on how we can start bringing your vision to life.

Let's connect!

You can also call or message me if you would prefer on the following phone number:

07883 590919

Jay

ID-ENTITY

Helping business owners reach their full potential through digital empowerment and personalized design.

© 2025 ID-ENTITY. Made with coffee, code, and creativity.

Created by

Jay

Jay

ID-ENTITY

Helping business owners reach their full potential through digital empowerment and personalized design.

© 2025 ID-ENTITY. Made with coffee, code, and creativity.

Created by

Jay

Jay

ID-ENTITY

Helping business owners reach their full potential through digital empowerment and personalized design.

© 2025 ID-ENTITY. Made with coffee, code, and creativity.

Created by

Jay